Simon Childs: In May, youth media company Vice, famed for its balls-to-the-wall style of gonzo journalism, filed for bankruptcy. It was a hard fall for a company once valued at $5.7bn – a tale of corporate hubris worthy of a Vice documentary. The upstart company whose founder Shane Smith once told "legacy" media to "go to hell, quite frankly" was, quite frankly, going to hell. In 2013, not long after I started working for Vice, which I left in 2022 to join Novara Media, Smith celebrated the company's break-neck expansion with typical braggadocio: he stripped naked and walked around talking to employees at the New York office for a video to mark Vice getting 2,000,000 YouTube subscribers. A decade later, it was just the latest new media company that had failed to turn its large audience and billions of dollars of investment into a viable business. |
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